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Tuesday, March 9, 2010

The Genuine Article

Gone are the days when you could buy a fake watch off a man on the street, nowadays there is global demand for phony timepieces.

The stigma of wearing a replica watch has gone, to a certain extent. Some people chose to save their designer brands for special occasions and wear an alternative watch for everyday use. Others buy one out of curiosity, to impress their friends or as an inexpensive gift. However, these people are buying because of a brand not because they want a quality watch and that shows a lack of integrity on their part. If their watch is fake what else is fake about them!

This multi million pound business is bad news for manufactures of the legitimate products. It has been estimated that over 30 million counterfeit watches are sold each year with £600 million lost in revenues for companies such as, Seiko watches, Omega and Rolex.

Many fakes don’t last long, even if they work at all. When you invest in a classic timepiece you are buying quality and craftsmanship, a watch that can last a lifetime. So what better way to invest in time than buying the genuine article?

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Wednesday, March 3, 2010

Men's Obsession with Watches

There may be a recession on but watches are big business, the industry is booming. Men in particular appear obsessed it owning not only the latest must have, but the traditional and classic styles too.

Annually watch companies from Seiko watches through to Tag Heuer, introduce a new range of men’s and ladies watches. They are particularly aimed at grabbing the attention of the male consumer. The watch must be designed with the latest advanced technology and possess numerous functions to satisfy mans need for gadgets!

Men are further enticed into buying the latest timepiece through the power of advertising. Millions of pounds are pumped into marketing these products. Men’s magazines such as, GQ and Esquire litter their pages with glossy ads. Men are further drawn in by the sportsmen and celebrities who endorse the watch. They want to feel part of the glamorous image the watch portrays and the intrigue and power it projects.

Just as women buy designer handbags, men invest in classic timepieces. They are not merely timekeepers but are seen as a reflection of a man’s personality. Gone are the flashy sports cars and in are watches, the new portable status symbol.

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Monday, March 1, 2010

Pieces In Time

Pocket watches were the first portable watches to be introduced. They were initially carried by the upper classes and were used not just as timepieces but were regarded as a symbol of class and refinement.

In the early 20th century, watches worn around the wrist were launched and rapidly gained in popularity. Initially adorned by women, wrist watches were redesigned not only as a fashion accessory but marketed as an essential addition to modern day life.

Over the decades, watches using the latest technologies have been designed and improved on, ranging from wind up to quartz precision and digital to linear motion. Traditional watchmakers such as Seiko watches, Casio and Timex have all stood the test of time adapting to changing technologies and trends. They are still around today producing up to the minute timepieces.

There is an exhausting range of ladies and men’s watches on the market to choose from. Just as you think technology has reached its ultimate peak the watch makers surprise us with the introduction of a new range of high tech watches in contemporary designs.

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Friday, February 26, 2010

Top Tips for Buying a Watch

Your watch is viewed as a reflection of your personality. It is quite often one of the first things people notice about you. So when buying a watch, it is important to have an image in mind which you wish to project and choose accordingly.

Most importantly it is essential that you buy something that you like; remember you have to look at it every day. Ask yourself, does it reflect your own expression and style. Take into account, when deciding on a watch, that it mirrors your lifestyle. There is no point buying a delicate dress watch if you do a physical job.

Always buy a brand you can trust. Traditional watch companies, such as Seiko watches, produce an extensive range of men’s and ladies watches to suit everyone’s needs and pocket. Keep in mind it’s important to make a good first impression but it’s equally important to enjoy wearing your chosen timepiece.

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Wednesday, February 24, 2010

Swiss Made - the Genuine Article?

It has been revealed recently, that “Swiss made” watches may not be all that they seem. Brands carrying the Swiss label are highly marketable products and best sellers, which is one of the reasons Switzerland is regarded as the market leader in watches.

To qualify for the “Swiss made” label, the watch itself must be assembled in Switzerland and have at least 50% of its components locally made. However, it has come to light that Seiko Instruments Incorporated, who manufactures Seiko watches, has been providing “the intellectual property for its first in-house movement” to Tag Heuer.

The temptation for some manufactures is that they can buy cheaper mechanisms, such as, dials, hands and movements in countries like China or from Seiko watches in Japan for five times cheaper than in Switzerland.

In Switzerland, 80% of watch movements are supplied by Swatch Group’s manufacturing unit ETA, who until recently supplied Tag Heuer. Chief executive Nick Hayek accuses some watch makers “of being hollow brands that invest little in the craft and spend millions on glamorous ad campaigns”. Whether “Swiss made” watches weather the current global economic crisis and still remain on top, remains to be seen.

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Friday, February 19, 2010

Seiko- Still Keeping Time

Seiko is Japanese meaning “success” and “exquisite”. The first Seiko watches were introduced onto the market in 1924. Since then they have continued to be highly regarded globally for their quality ranges of ladies and men’s watches.

From ground breaking Seiko Kinetic and Auto delay watches through to solid and reliable ones, such as the World times and Alarm Autograph, Seiko have maintained their reputation for precision technology for nearly a century.

Seiko watches are seen as classic timepieces. Many collectors hold Seiko wrist watches as prize items. Always renowned for their advanced technology and innovative ideas their reputation precedes them.

Seiko takes pride in being the first to launch cutting edge technology to the world. For each new timepiece they introduce, they feel they are creating a “Landmark in time”.

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Wednesday, February 17, 2010

Seiko Launches new timepiece

March will see the launch of Seiko’s new addition to their range of precision ladies and mens watches. They have chosen Baselworld, the leading event for the watch industry, to exhibit their new timepiece.

The Kinetic Perpetual watch, part of Seiko watches Premier range, incorporates the most up-to-date technology. There is no need to change batteries, ever, as the watch is powered by the movements of the wearer.

This wristwatch also senses 24 hours of inactivity and turns itself off in order to conserve energy. It automatically adjusts itself for leap years until 2100.

This unique watch is another welcomed addition to the already impressive range of reliable and innovative watches which seiko is renowned for worldwide.

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