Breil Milano dates back to 1939 and has gone on to establish itself as a worldwide contender in the competitive market of men and ladies watches.

The name Breil is synonymous with luxury and innovations. They have 20 flag ship stores at exclusive locations around the world. Breil watches are also renowned for their the use of celebrity names to endorse their products. Along with Edward Norton, Charlize Theron was chosen for her natural beauty. Her elegance and sensuality were seen to endorse what Breil reflected.

Breil Milano have established themselves as designers of fashionable and stylish timepieces. The company, over the years, has gone to expand into other markets. Firstly, with their introduction of a unique jewellery collection and then with the debut of their ranges of eye wear and fragrances. Who knows where they will venture next!

On August 1, 2009, Seiko Watches are to launch a new communication campaign based on the theme “Dedicated to Perfection”. It is to be centred around the new Seiko Ananta Collection.

Seiko want to emphasise watch making as an art. Going back to their roots, they aim to show customers how the company has developed and evolved since the turn of the century. They want to demonstrate their distinguished record of innovation and excellence in the field of mechanical watches.

The Campaign emphasises the dedication behind the creation of all Seiko products from the Sportura to the Premier or Ventura Collections of men and ladies watches. All Seiko engineers strive to create the best they can achieve. “Dedicated to perfection is not just an advertising campaign. Its a reality”.

The famous Swiss Watchmaker Baume and Mercier (B& M) has recently announced the launch of their new Riviera Magnum sports watch collection with the addition of two new mens watches.

Both have been created in black and have lots of sporty features and new design features. Both of the "limited addition" designs are very generously in sized.

However, although revamped and updated both models retain the sporty sophistication of the classic Riviera sports watches which have been made since 1973.

Stars like Jade Jagger, Gemma Arterton and Pat Cash joined in the 50th anniversary celebrations of the watch maker Ellesse.

The party was held in Rome earlier this month and attracted celebrity supporters of the fashion house which is well known for its ladies watches and mens watches.

Seiko Watches are sponsoring the “2009 Sieko Velatura 49er Speed Championships” which will take place in Weymouth and which culminate in the Sail for Gold event in Weymouth. Competitors will be pushed to the limits and will try out new techniques in order to achieve the fastest speeds.

The prize for the over all winners will be $5,000 US dollars and 2 Seiko Velatura watches.

The watch brand Swatch who specialise in both mens watches and ladies watches have announced that they are expanding by opening a new store in Pittsburgh International Airport.
The Swatch Watch Shop will be situated right in the centre of the shopping area after passport control.

This new launch follows the announcement in May by Swatch that it plans to expand its stores in airports throughout Europe.

The watch which will enable sports fanatics to be reminded of their team’s schedule has just been launched.

Whatever sport you’re in to, the watch, which comes preprogrammed with the current season’s matches, will alert you when your team is playing next.

It also comes in a variety of team colours and team logos.

Will it take the mens watches market by storm? Who knows – but surely committed sports fans already know when their team’s playing?!