Dive style watches are increasingly one of the most popular types of
mens watches. Ironically, this has little to do with the number of people partaking in water sports but more to do with the concept of sports wear, and particularly sports wear associated with water sports, being worn as fashion. This is clearly illustrated by the rising popularity of the surf wear brands on the high street like Billabong, O’Neill and Mambo.
It’s been calculated that 0.2% of the dive watches sold are to people who dive regularly.
The new JeanRichard Diverscope JR1000 has been launched recently and adds to the already extensive range of dive watches available on the market.