Swatch, one of the biggest watch manufacturers in the world is about to launch a new range of
ladies watches under the Tiffany brand. The watches in the collection will retail at between £2,000 and £5,000.
The Board Director and President of Swatch, Arlette-Elsa Emch believes that the Tiffany Watch will be the perfect gift from a man to a woman. It is being marketed to urban, well educated women between the ages of 28 and 45.
There are now more than 700 Swatch shops worldwide, including 8 shops in the UK. Swatch began in the 1970s and is said to have saved the ailing Swiss watch industry with their innovative plastic watches. The original plastic watches now sell online for around £740!