Your watch is viewed as a reflection of your personality. It is quite often one of the first things people notice about you. So when buying a watch, it is important to have an image in mind which you wish to project and choose accordingly.

Most importantly it is essential that you buy something that you like; remember you have to look at it every day. Ask yourself, does it reflect your own expression and style. Take into account, when deciding on a watch, that it mirrors your lifestyle. There is no point buying a delicate dress watch if you do a physical job.

Always buy a brand you can trust. Traditional watch companies, such as Seiko watches, produce an extensive range of men’s and ladies watches to suit everyone’s needs and pocket. Keep in mind it’s important to make a good first impression but it’s equally important to enjoy wearing your chosen timepiece.

It has been revealed recently, that “Swiss made” watches may not be all that they seem. Brands carrying the Swiss label are highly marketable products and best sellers, which is one of the reasons Switzerland is regarded as the market leader in watches.

To qualify for the “Swiss made” label, the watch itself must be assembled in Switzerland and have at least 50% of its components locally made. However, it has come to light that Seiko Instruments Incorporated, who manufactures Seiko watches, has been providing “the intellectual property for its first in-house movement” to Tag Heuer.

The temptation for some manufactures is that they can buy cheaper mechanisms, such as, dials, hands and movements in countries like China or from Seiko watches in Japan for five times cheaper than in Switzerland.

In Switzerland, 80% of watch movements are supplied by Swatch Group’s manufacturing unit ETA, who until recently supplied Tag Heuer. Chief executive Nick Hayek accuses some watch makers “of being hollow brands that invest little in the craft and spend millions on glamorous ad campaigns”. Whether “Swiss made” watches weather the current global economic crisis and still remain on top, remains to be seen.

Seiko is Japanese meaning “success” and “exquisite”. The first Seiko watches were introduced onto the market in 1924. Since then they have continued to be highly regarded globally for their quality ranges of ladies and men’s watches.

From ground breaking Seiko Kinetic and Auto delay watches through to solid and reliable ones, such as the World times and Alarm Autograph, Seiko have maintained their reputation for precision technology for nearly a century.

Seiko watches are seen as classic timepieces. Many collectors hold Seiko wrist watches as prize items. Always renowned for their advanced technology and innovative ideas their reputation precedes them.

Seiko takes pride in being the first to launch cutting edge technology to the world. For each new timepiece they introduce, they feel they are creating a “Landmark in time”.

March will see the launch of Seiko’s new addition to their range of precision ladies and mens watches. They have chosen Baselworld, the leading event for the watch industry, to exhibit their new timepiece.

The Kinetic Perpetual watch, part of Seiko watches Premier range, incorporates the most up-to-date technology. There is no need to change batteries, ever, as the watch is powered by the movements of the wearer.

This wristwatch also senses 24 hours of inactivity and turns itself off in order to conserve energy. It automatically adjusts itself for leap years until 2100.

This unique watch is another welcomed addition to the already impressive range of reliable and innovative watches which seiko is renowned for worldwide.

Seiko watches, known for reliable and precise luxury watches, launched the "Seiko Spring Drive Spacewalk" for the first time to an Indian audience in Mumbai. Other watches from the brand were also presented at the same time.

The "Seiko Spring Drive Spacewalk" has particular notoriety because it was worn by Richard Garriot, the well known game designer and explorer, who wore one during his space travels in 2008.

Seiko have had an interest in the Indian market since the launch of Seiko Watch India Private Limited in 2007. The long term plan is to open Seiko own flagship stores in the most prestigious retail areas in major city centers throughout India but currently the watches are available in several up market outlets.