Gone are the days when you could buy a fake watch off a man on the street, nowadays there is global demand for phony timepieces.

The stigma of wearing a replica watch has gone, to a certain extent. Some people chose to save their designer brands for special occasions and wear an alternative watch for everyday use. Others buy one out of curiosity, to impress their friends or as an inexpensive gift. However, these people are buying because of a brand not because they want a quality watch and that shows a lack of integrity on their part. If their watch is fake what else is fake about them!

This multi million pound business is bad news for manufactures of the legitimate products. It has been estimated that over 30 million counterfeit watches are sold each year with £600 million lost in revenues for companies such as, Seiko watches, Omega and Rolex.

Many fakes don’t last long, even if they work at all. When you invest in a classic timepiece you are buying quality and craftsmanship, a watch that can last a lifetime. So what better way to invest in time than buying the genuine article?